By: Frank DePino | April 24, 2024
Between 2022 and 2023, the variety of builders within the U.S. elevated by nearly 4%. This progress underscores the significance of house builder web site design in distinguishing your providers.
Effective house builder web site design should embrace user-friendly navigation, clear typography, inclusive accessibility components, constant sturdy branding, search engine marketing optimization, high-quality visible content material, and visual calls to motion. All these components mixed assist in constructing belief and enhancing person engagement in your web site.
Discover over 26 prime house builder web site designs and observe business greatest practices by studying our full information.
26 Best Home Builder Website Design
From interactive components to search engine optimization and brilliant, interesting coloration schemes, the next assortment of house builder web sites showcases the perfect in design.
1. EcoResidency
The Mediaboom-designed web site for EcoResidency is clear, elegant, and interesting.
The luxury living brand based mostly in Montana requested for a website design that embodied its dedication to sustainability whereas showcasing its breadth of initiatives.
The result’s an internet site that’s unexpectedly academic, visually enticing, and intuitively designed for easy navigation.
2. RBC Homes
Exemplifying Mediaboom’s experience in house builder web site design, when our company labored with RBC Homes, its web page views jumped by greater than 100%, and its conversion charge by over 180 p.c.
That’s due partly to establishing RBC’s model as a “coastal visionary” by means of its web site design, whereas placing its enduring legacy, sturdy values, and sterling popularity for craftsmanship on show.
3. GFI Partners
Mediaboom was proud to work with GFI Partners in constructing them a purposeful industrial actual property web site that centered on their distinctive worth proposition.
We achieved the up to date, modern look they requested and added {custom} growth for responsivity.
The objective was to distinguish GFI from its rivals, which we achieved by means of the web site’s imagery, boosting website site visitors by greater than 300 p.c.
4. Aspen Homes
Idaho’s personal Aspen Homes has an internet site geared in direction of proving its dedication to custom home craftsmanship.
The fast-loading website expertly makes use of whitespace, permitting the photographs of its attractive custom-built properties to take heart stage.
The website additionally neatly makes use of CTAs, with choices to “Start With a Floor Plan” and “Tour Our Homes” above the fold, accompanied by a navigation button to “Talk to Our Team” that floats down the positioning as you scroll.
5. New Home Co.
UI and UX are on the forefront of New Home Co.’s interesting web site design.
The navigation menu, which has a easy white background, travels as you scroll, with a pink, rectangular “Find Your New Home” CTA button all the time remaining nearby.
The imagery of blissful, carefree householders speaks to New Home Co.’s ethos.
There can also be a web page devoted completely to testimonial videos, permitting potential clients to place themselves within the purchaser’s sneakers.
6. Shea Homes
The level of Shea Homes’ web site design is to construct belief, which it does by means of its web site copy and a menu possibility known as “The Shea Difference” that delves into the supplies it selects, the standard of its craftsmanship, and its service.
Prospective clients can contact Shea by telephone simply, as its contact quantity is constructed into its navigation bar (which additionally has a search operate).
7. Hill Construction Co
How does Hill Construction Co exemplify luxurious house builder web site design?
Through many components, together with an outsized carousel of high-res pictures of its properties, a hyperlink to its Instagram account (to see extra photos and videos) above the fold, and a web page devoted to its service method.
The navigable web site may be very clear, because it makes use of a white background and loads of empty house so its visible components stand out.
8. DC Builders
DC Builders are consultants in timber-frame houses, which it illustrates by means of its homepage imagery and the “Specialties” and “Services” pages.
What additionally catches the attention is the usage of gold-colored branding all through.
The DC Builders logo is a shiny gold, whereas the menu, CTA buttons, social buttons, and enterprise telephone quantity match that hue.
This delivers a cohesive looking expertise that makes the web site a delight to go to.
9. Toll Brothers
Toll Brothers makes a speciality of luxurious new development houses.
Its website builds belief by showcasing the awards it’s acquired and explaining extra in regards to the “Toll Brothers benefit” for those who click on this navigation possibility.
The website menu is value additional examination, because it blends proper into the full-sized pictures to maintain the attention centered on the carousel of pictures.
The navigation features a search bar, which contrasts from the remainder of the menu, because it’s a white oval.
10. Virtue Homes
Virtue Homes supplies house builder web site design inspiration.
They’re clearly happy with their Wisconsin heritage, because the homepage exhibits break up pictures of its house inside and exteriors with the border of the Wisconsin state traces separating them.
That’s sturdy branding, as is the usage of a brilliant blue bar atop the positioning to match the Virtue Homes’ emblem. Its web site content material conjures up confidence by stating how Virtue Homes has constructed greater than 170 houses since 2009.
Mediaboom has more luxury real estate website design examples for you to enjoy right here.
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11. Stokkers & Company
Dive deep into five-star web site design for house builders courtesy of Stokkers & Company.
They instantly set up why they’re “builders of distinction” by showcasing their portfolio of attractive houses.
Stokkers additionally shares its dedication to environmental friendliness by means of its LEED certification.
Further, the positioning options the corporate’s social profiles above the fold within the navigation menu, which scrolls together with you, so it’s all the time easy to get in contact.
12. Connect Homes
The modular prefab houses from Connect Homes shine brightly with this greatest house builder web site design.
The large-scale picture of a modular house greets you first, however for those who proceed scrolling, you’ll get a greater style of this website’s format.
The navigation bar is a clear, skilled darkish grey, and the web site includes a part to discover the obtainable fashions and different merchandise.
13. Sweenor Builders
Designed for performance, the Sweenor Builders web site units itself aside from its rivals in some ways.
For instance, the positioning proudly showcases the corporate’s awards, from main names like Andersen, This Old House, and NAHB.
Its group web page proves how proud Sweenor Builders is of its staff, and illustrates what number of professionals make its providers doable.
14. M&M Custom Homes
An instance of how design simplicity can succeed when creating your private home builder web site, M&M Custom Homes has a four-option menu: “Home,” “About,” “Portfolio,” and “Contact.”
Its contact web page is wealthy in choices, together with social handles, its enterprise handle, and its telephone quantity.
15. Thomas James Homes
Step into the world of TJH, a UX-focused instance of house builder web site design. It serves greater than 80 neighborhoods, but its website stays organized, with a small however tidy checklist of all of the areas (with hyperlinks).
You may peel again the curtain to study extra in regards to the TJH model, together with its story, what the “TJH expertise” entails, and who its top-performing executives are.
Keep the ideas coming by reviewing Mediaboom’s top real estate website design examples.
16. California Home Builders
Committed to a high-caliber person expertise, the California Home Builders Inc. web site will assist you to ideate your personal website format.
It options social buttons above the fold, a seamless navigation menu that blends into the full-scale imagery (a typical theme for house builder web site design), wonderful use of whitespace, and detailed content material about its processes.
Further down the positioning, you’ll discover a press part to study in regards to the inside design and residential constructing magazines which have spotlighted California Home Builders, additional establishing themselves as an authority of their business.
17. Whisper Homes
The quick loading occasions and gorgeous imagery that’s woven into Whisper Homes’ model creates a incredible web site looking expertise.
They present a tantalizing glimpse into their properties through a looping video carousel with a CTA to “Explore properties.”
The website’s format seems to be crisp attributable to its wonderful use of whitespace.
The complementary beige background additionally brightens the positioning design, making it straightforward to browse the house listings.
Another profit to the person design is the easy, touring navigation bar.
18. Sierra Classic Custom Homes
The assortment of options seen on the Sierra Classic Custom Homes web site contains an attention-grabbing multicolored pink navigation bar (with darker and lighter shades of pink), color-blocked components consistent with the Sierra model, and pleasant, informational copy.
The Texas builder will increase belief with a partnerships and critiques part, each of that are on the homepage for straightforward perusal.
19. Bost Custom Homes
As luxurious inexperienced builders, Bost Custom Homes fulfills distinctive buyer wants.
Learning extra in regards to the firm is easy with a neat navigation menu that begins translucently and is grey as you scroll.
The navigation bar contains Bost’s telephone quantity for rapidly connecting.
Additionally, Bost has a bit of copy on its homepage that briefly explains its dedication to inexperienced constructing, with a navigation menu part that gives additional particulars.
20. Canyon Design Build
You’ll see a few of the greatest house builder web site designs through Canyon Design Build.
The copy works to determine the Canyon group as your companions by means of the house design and constructing processes.
That’s additional exemplified on the web page that takes you thru how they work in a step-by-step format.
The website makes use of whitespace excellently to foster an open, inviting net presence.
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21. Barenz Builders
Barenz Builders makes house goals come true. Its {custom} houses are on show the second you land on this well-designed web site.
It’s there that you just’re greeted to a video carousel exhibiting panoramic inside and exterior photographs of its houses.
To construct belief in its providers, the Barenz web site has a bit known as “Our Difference” within the navigation menu.
This briefly goes into the corporate’s historical past earlier than explaining its processes and sharing its accolades, resembling Graduate Master Builder from the National Association of Home Builders.
22. Paradisa Homes
The format of Paradisa Homes’ web site is reasonably attention-grabbing, proving that not each house builder website wants the identical customary components.
The homepage isn’t actually that, however reasonably a gateway to exploring the positioning’s varied navigation menus by clicking left or proper arrows.
That provides you two methods to rapidly browse, both by means of the navigation menu on the prime or by clicking by means of the arrows till you discover the menu you want to discover extra.
23. AR Homes
Expertise and exceptionalism are on the core of the luxurious {custom} house constructing model AR Homes.
Prioritizing an viewers “with discerning style,” the positioning has a stripped-back navigation menu accessible by clicking a button with three white horizontal traces.
Minimizing the navigation menu permits the positioning format to move and the photographs of the properties underneath the AR umbrella to face out extra.
24. Martell Home Builders
Simple could be higher, which Martell Home Builders’ website proves fairly nicely. This house builder web site design instance doesn’t have scrolling pictures or flashy layouts.
All the weather are fundamental for quick, environment friendly navigation.
There’s loads of whitespace to help the person expertise, which is additional enhanced by a touring navigation bar.
25. Belmonte Builders
Facilitating easy searches, the Belmonte Builders web site has a house search bar constructed proper into the homepage.
You can choose a metropolis, the max worth you’re keen to pay, and what number of bedrooms and bogs you need. Then, click on the Search button.
The CTA buttons match the upscale maroon hue that’s the Belmonte brand logo.
The bar above the navigation menu, which incorporates Belmonte’s telephone quantity and social hyperlinks, can also be that very same coloration for nice cohesion.
26. Hartman Baldwin
A luxury experience is only a click on away on the Hartman Baldwin website. It’s straightforward to navigate, utilizing loads of open house to maintain its jam-packed homepage uncluttered.
The navigation menu solely has 4 choices, additional making it straightforward to search out what you want.
As you proceed exploring the web site, the client testimonials will catch your eye. These textual content critiques hyperlink to a Guild Quality web page, the place Hartman Baldwin has a four-and-a-half-star score.
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Home Builder Website Design Best Practices
As you launch your company’s website, contemplate these greatest practices for prioritizing web site options.
High-quality pictures and movies
High-res media lends your web site professionalism and makes it straightforward for potential clients to see your houses in the marketplace.
However, the standard of your images and videos shouldn’t be to the detriment of your website loading pace.
Fast loading occasions
Most people will bounce from a site if it doesn’t load within five seconds, so prioritize a lightning-quick loading time when planning your private home builder web site design.
User-friendly navigation
You might additionally see higher-than-usual bounce charges in case your website is simply too tough or complicated to navigate. Keep the navigation menus clear, fundamental, and well-positioned so that they’re straightforward to make use of.
Customer critiques and testimonials
These construct social proof, which is extremely necessary for enterprise success.
More than 65 percent of today’s consumers consider positive reviews the most important part of a purchasing decision, so incentivize your viewers to go away critiques for those who don’t have many.
Portfolio of labor
Your potential shoppers need to know what you’re all about. Presenting a visible portfolio of your residential and industrial initiatives will drive extra inquiries.
Highlight awards and certifications
These are one other type of social proof and elevate your authenticity. Your awards don’t must be displayed above the fold, per se, however ought to be in a visual spot in your web site.
2024 Design Trends and Future Predictions for the Home Build Website Design Industry
It’s time to shine up our crystal ball and study what might affect the way forward for web site design for house builders.
- Advanced 3D visualization methods: As know-how drives us ahead, house constructing web sites can show their constructing processes extra effectively utilizing the facility of 3D visualization. They may even current 3D excursions of houses they’ve not too long ago accomplished.
- Minimalist class: Simplifying web site design is all the fad lately. Not solely is it sooner and simpler to construct a website, however it’s higher for navigation, making it a win-win.
- Virtual actuality excursions and interactive components: Why cease at showcasing houses in 3D when you may provide digital actuality excursions? These time-saving digital excursions will improve viewing requests, as extra folks can try your houses no matter geography.
- Predictive modeling: Reviewing your historic information might level you in the fitting route of your private home constructing future by means of predictive modeling. The insights can assist you make sound enterprise selections.
- Voice search optimization: Writing content material that’s optimized to voice search means taking over a extra conversational tone. Starting now whereas this pattern is on the rise will put you later.
FAQs about Home Builder Website Design
How usually ought to a house builder’s web site be up to date or redesigned?
Home builder web sites ought to be up to date or redesigned each 2-3 years to mirror present design traits, know-how developments, and to enhance person expertise.
What are the perfect practices for integrating buyer testimonials on an internet site?
Best practices for integrating buyer testimonials embrace prominently displaying them on the homepage, utilizing genuine pictures, and making certain testimonials are related to the target market.
Why is it necessary for house builders to have a weblog on their web site?
Having a weblog is important for house builders because it boosts search engine marketing, establishes credibility, supplies invaluable content material to potential shoppers, and helps in educating them in regards to the constructing course of.
How does web site design influence the lead era for house builders?
Website design impacts lead era by enhancing person expertise, offering clear navigation, and utilizing sturdy call-to-actions that information customers in direction of making contact or requesting quotes.
What options ought to be included in a house builder web site to enhance person expertise?
Key options for a house builder web site embrace a portfolio of previous initiatives, buyer testimonials, a responsive design, clear contact info, and interactive components like digital excursions.
Do You Have More Questions?
Contact us for tailor-made options that cater to your distinctive wants!
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Conclusion
Home builder web site design performs a vital position in growing conversions and gross sales and makes a stellar impression on new web site guests.
By leveraging the ideas and techniques mentioned, you may improve your website design, growing leads and conversions.
You may count on Mediaboom, a luxurious advertising company, for specialised house builder website design providers. Our digital advertising consultants will assist you to ideate and execute your very best web site.
By: Frank DePino
Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning employees of artistic and technical professionals, constructing the simplest advertising and promoting options for its shoppers.
