The Colombian coffee grower Carlos Castañeda, who for 20 years embodied the iconic and mustachioed character of Juan Valdezwho represents the Café de Colombia model, died this Friday in Medellín.
“Carlos Castañeda, a coffee grower from the village of San Bartolo, positioned in the municipality of Andes, in the division of Antioquia, and who had been enjoying the position of Juan Valdez 20 years in the past, “He died just a few hours in the past in Medellín”mentioned the National Federation of Coffee Growers (FNC). According to the data, Castañeda was 58 years previous and died at the Las Vegas clinic the place he was recovering from coronary heart surgical procedure.
“In 1959 the concept of creating a personality round coffee was born and we started to consider a person who would merely characterize delightthe roots to the land and the dedication to work, along with the tenacity that characterizes Colombians,” in line with the FNC, which brings collectively 540,000 Colombian coffee-growing households.
Since then, the picture of the peasant with a mustache, a hat, a padded cart and a poncho hanging from his left shoulder has traveled the world, accompanied by ‘Conchita’, his mule, as the insignia of Colombian coffee.
As in the James Bond movies, the character has been incarnated over time by a number of males with these traits and the first of them was the Cuban José Duval, who was adopted by the Colombians Carlos Sánchez and Carlos Castañeda. “Carlos, an ideal and dedicated co-worker, additionally leaves us with the greatest recollections,” mentioned the Federation of Coffee Growers.
