French supermarkets will have to warn the public, beginning July 1, with particular signage when any of their merchandise weight or quantity has been reduceda technique utilized by sure manufacturers to make a worth enhance go unnoticed.
In a decree revealed this Saturday, the French Government specifies this rule towards the phenomenon identified by the English time period shrinkflation (from the verb shrink, scale back), which will have to apply to all shops of greater than 400 sq. meters.
The discover to customers will have to be integrated for all merchandise packaged with a fixed quantity for which the quantity or weight has been reduced, and the cutout will have to be specified, in addition to the evolution of the worth per unit of measurement.
The intention is to make it clear whether or not the modification of the format has served to enhance the worth. They will be affected meals and different non-food merchandise which are bought in a fixed quantity, however not these packaged in variable portions or these bought in bulk.
Failure to adjust to this new rule could also be sanctioned with fines of 3,000 euros, if the offender is a individual, and 15,000 if it is a firm.
