Those liable for Consumer Affairs of the European Union agreed this Friday on the want to develop a “uniform strategy” to regulate the activity of ‘influencers’ in the European Union and keep away from deceptive data or lack of transparency.
The matter was addressed in an off-the-cuff assembly in which, amongst different matters, in addition they mentioned how cut back the ecological footprint of e-commerce and the affect of synthetic intelligence on shoppers.
The Belgian Secretary of State for the Consumer Protection Budget, Alexia Bertrand, mentioned at a press convention at the finish of the assembly that there was “a nice consensus” amongst European decision-makers on the concept that “since influencers have affect throughout borders, a uniform strategy is necessary to create a stage enjoying subject.”
In a doc ready by Belgium, the nation that presides over the Council of the EU this semester, in view of the assembly, there was discuss of the “weak place” in which locations shoppers in the darkish in “the separation between editorial and industrial content material” by individuals with the means to affect others by way of social networks.
The lack of transparency, Misleading data or concentrating on minors are amongst the points that concern these liable for the Union.
Sustainable e-commerce
Ministers additionally addressed the want to make e-commerce extra sustainable.
“Must be enhance data and lift client consciousness and retailers on environmental points to guarantee extra sustainable choices at the time of buy, in addition to when returning items, with out diminishing client rights when buying on-line,” mentioned the Belgian official.
Another matter mentioned was the challenges offered by AI and computerized choice making for client confidence and well-being; and in addition there the ministers advocated educating the client.
“Everyone acknowledged that They are applied sciences that change in a short time and that initiatives could also be wanted in the coming years” to regulate them, indicated the Belgian secretary.
